Neuromarketing is a set of techniques born from the combination of the most recent discoveries in the neuroscientific field. The integration of these discoveries with the measurement of physiological parameters has allowed a new perspective on consumers and the functioning of the human mind. Applied to the world of consumption and the market, this revolutionary method of investigation makes it possible to measure the effectiveness of communication and marketing through direct analysis of emotions and basic processes connected with purchasing decisions.

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The Behavior and BrainLab IULM is one of the centres of excellence in Italy within this new way of making research and helping companies to grow and improve constantly. Our exclusive method allows to integrate traditional market techniques with behavioural analysis and neurophysiological parameters in order to obtain a very high quality and 360° result.

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