Our scientific approach
Being a Neuromarketing research Centre within an Italian University entails great responsibilities in terms of methodological rigor and application of techniques. Of these responsibilities the Behavior and BrainLab IULM has made it a real strength, guaranteeing maximum quality and precision in its research activities.
Each of our actions has behind it the strength of a remarkable academic and scientific background. Every detail is chosen with care and every criterion of analysis and administration is the result of careful reflection. Our goal, in fact, is to grow also within the scientific field and to do so the rigour and quality of data are not an optional extra, but an essential prerequisite.
Within this section, you have the opportunity to view all our scientific publications and all the contributions to the academic world to which our research has led us.