Neuroscience has offered a new body of knowledge about how the brain works and consequently about decision-making processes and emotions.

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This knowledge has led to innovative training courses on sales techniques (neuroselling), personnel management (neuromanagement) and leadership (neuroleadesrhip). 

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Implementing Neuromarketing techniques within training courses or in the analysis of leadership and management styles is not only a research ambition, but a fundamental element for companies and for the future of their employees.

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The research centre has been conducting surveys for years using Neuromarketing techniques to study all this from a new perspective: that of emotional and cognitive impact.