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The pleasant taste of a traditional dish. The full-bodied taste of good red wine. The smell of the sea before a fish lunch. These are all experiences lived by our brain, even before our palate.

The very strong interconnection between visual and olfactory systems in the creation of expectations and experiences changes the perception of taste and influences its connotations. 

Actually, tasting a portion of food by putting it in your mouth is actually the final act of much more complex experience, influenced by past experiences, emotions and personal memories.

 The Behavior and BrianLab research Centre has been studying and analysing tasting and tasting experiences using Neuromarketing techniques for years.

​If you want to know the collaborations of our research Centre with the Food and Beverage sector, visit our collaborations section.

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