RETAIL

& GROCERY

"Retail is dead."

This phrase often opens conferences and heated debates on a complicated topic and a sector certainly influenced by the emergence of e-commerce.

 

However, we at Behavior and BrainLab strongly believe in the concept of experience. The physical store, human interaction and all the variables related to the physical store are elements of fundamental importance for a brand.

 

Our research centre has been carrying out in-depth analyses of the customer experience and the shopping experience in shops and shopping malls using Neuromarketing techniques for years. 

© 2018 Alessandro Fici

© 2015 Giorgia Clemenza