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"Retail is dead."

This phrase often opens conferences and heated debates on a complicated topic and a sector certainly influenced by the emergence of e-commerce.


However, we at Behavior and BrainLab strongly believe in the concept of experience. The physical store, human interaction and all the variables related to the physical store are elements of fundamental importance for a brand.


Our research centre has been carrying out in-depth analyses of the customer experience and the shopping experience in shops and shopping malls using Neuromarketing techniques for years. 

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