"Retail is dead."
This phrase often opens conferences and heated debates on a complicated topic and a sector certainly influenced by the emergence of e-commerce.
However, we at Behavior and BrainLab strongly believe in the concept of experience. The physical store, human interaction and all the variables related to the physical store are elements of fundamental importance for a brand.
Our research centre has been carrying out in-depth analyses of the customer experience and the shopping experience in shops and shopping malls using Neuromarketing techniques for years.