top of page


Fairs, events and manifestations represent a place of aggregation often characterized by an overcrowding of information.


Emerging with an eye-catching stand or implementing a winning layout is not just about design or architecture.


The emotional aspect, the cognitive load and the ability to create captivating elements can modify the whole experience.


The Behavior and BrainLab IULM uses the techniques of Neuromarketing and Consumer Neuroscience to analyze the experience within fairs and events.




If you want to know more about the events in which the research center has participated and collaborated with, visit the collaborations section.

bottom of page