If we close our eyes and think about the word 'design', our mind is able to offer us a lot of images, connected to as many areas of application.

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​Design is the founding element of most of the objects we interface with. Whether it has a purely aesthetic value or is thought in functional terms, the design is an essential element of study to understand the cognitive and emotional impact with the objects of reality.

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​The Behavior and BrainLab research Centre has been studying for years the effectiveness of shapes, colours and all those variables that are tangible to the human eye, able to guide and completely modify the human experience.