The affective and emotional relationship with the brand is the basis for lasting success, free from the periodicity of market trends.
Building a good brand reputation and constantly monitoring the brand relationship are issues that can often not be tackled exclusively with traditional survey techniques.
Behind a brand, in fact, lie cognitive and emotional ties of great value. Emotions, memories, subjective psychological value are fundamental variables able to guide our choice in the purchase of products.
The research centre uses Neuromarketing and Consumer Neuroscience techniques in order to study and analyse the relationship between the brand and the consumer in his most intimate and emotional sphere.